Armani

Since the creation of the Armani fashion empire in 1975, Giorgio Armani's fashions have earned renown for their clean-lined look that whispers luxury without having to shout it. Muted colours with sophisticated styling and top-quality fabrics distinguish Armani designs from their competitors. Emporio Armani brings that design aesthetic of minimalist elegance to the ready-to-wear market. Armani men's underwear represents the essence of the Emporio Armani philosophy: luxury is not only attainable, it is essential.

From undershirts to boxers, briefs to bikinis, Armani makes undergarments of only high-quality textiles with a soft hand and a durable weave. Natural fibres such as combed cotton or silk combine with just enough state-of-the-art synthetic fibre to provide a body-conscious fit that always remains comfortable.

In 2007, the Armani eagle logo went from distinctive to iconic on massive billboards featuring David Beckham wearing little but a pair of white Emporio Armani briefs and a smouldering look. The billboards may change, but Emporio Armani's commitment to luxurious comfort with elegant style has not. Armani understands the male form and designs accordingly with underwear and tanks that fit as beautifully under clothing as they do with nothing else at all.